Creating videos to go along with sales pages or other online content tends to increase user engagement, interaction, and time on site. Videos can also serve to increase email opens and click through.
I am a big fan of Digital Marketer and recently on their blog they published eleven tricks to help increase open rates and engagement. Trust me they would know.
If you have ever has one of your Interspire Email Marketer clients or users ask you a hard question about how the statistics and ratios are calculated by default in Interspire Email Marketer this article will act as your guide.