There are a number of reasons why you may need to change servers. Perhaps your host doesn’t like you or you have outgrown their resources. Either way its time to move on and you need a simple guide to follow. This is your guide.
Previously our SendGrid addon had only been tested up to Interspire version 6.1.6. By demand of our customers we’ve updated the addon to be compatible with 6.1.8. If you use Sendgrid with Interspire Email Marketer you have to have a custom addon like this one in order to process bounced contacts. We stand behind our products and do our best to keep them updated.
ESPs are starting to lower the sender reputation of companies that send emails that are not opened by the recipients. In order to keep your reputation high and ensure top deliverablility rates you can move inactive (non-opening) contacts off of your primary mailing contact list and hit them less frequently with messaging designed to get them to re-engage.