When crafting your email campaigns remember that mobile devices will show far less content above the fold. Since over 70% of your subscribers see your email on their mobile device only or at least first it is also imperative
I am a big fan of Digital Marketer and recently on their blog they published eleven tricks to help increase open rates and engagement. Trust me they would know.
“Email Marketing by Interspire” in which the words Email Marketing are hyperlinked back to Interspire’s website. I can’t imagine why you would buy a license from Interspire and then do them a favor by linking back to their site everywhere that you put a web optin form.