Recently a customer identified a bug in our RSS Campaign addon. Turns out the addon was sending campaigns to both confirmed and unconfirmed contacts. That is obviously a problem as many marketers will allow contacts to double opt-in or otherwise confirm their subscription and contacts shouldn’t receive campaigns unless they are confirmed.
Double Opt-In email marketing is very important. While currently in the USA the email marketing law doesn’t require you to have explicit permission to start sending marketing emails, its still highly regarded as a best practice to seek out permissions from contacts before adding them actively to email campaigns. Within the Interspire Email Marketer dashboard … Read more