Re-Engagement Addon – Move Contacts Based On Inactivity – Updated for IEM v8.5+

Description

Stop sending the same message to everyone.
Start turning silent contacts into targeted win-back opportunities.

If subscribers are no longer opening or clicking, they need a different conversation, not more of the same campaign flow. This addon helps you identify that audience automatically and move them into re-engagement journeys designed to bring them back.

What It Helps You Do

• Find contacts going cold before they fully disengage
• Segment subscribers by real behavior (not guesswork)
• Move disengaged contacts into dedicated win-back list flows
• Reduce over-mailing of low-intent contacts
• Keep your primary list healthier for better campaign performance

Key Features

1) Smart Engagement Scoring

Each subscriber gets a score from recent activity:

• opens
• clicks (with bot filtering)
• ignored sends

Recent engagement counts more than old engagement, so you can react to current behavior.

2) Actionable Tiers

Contacts are classified as:

• Active
• Declining
• Inactive
• Dormant
• Too Early

The Declining group is especially useful for proactive win-back campaigns before contacts go fully cold.

3) Automated Re-Engagement Rules

Create rules like:

• If tier is Declining -> move to a win-back list
• If tier is Inactive -> unsubscribe
• If tier is Dormant -> unsubscribe or delete

You control when rules are turned on.

4) Bulk Default Rule Generator

Don’t create rules list-by-list manually.

Generate default draft rules for multiple lists in one step, then adjust only what you need. Perfect for teams managing many brands, funnels, or lifecycle lists.

5) Reporting and Visibility

View:

• engagement breakdown by list
• contact-level details and score rationale
• logs of re-engagement actions over time

You can always see who moved, why, and when.

A Typical Win-Back Flow

1. Generate draft defaults for your target lists.
2. Set declining-tier destination to a dedicated win-back list.
3. Use autoresponders on that list with tailored messaging like:
   • “We noticed you haven’t opened in a while.”
   • “Still interested? Here’s what’s new.”
4. Keep inactive/dormant policies conservative at first (unsubscribe before delete).

Why Marketers Like It

• Better list hygiene without manual exports
• Cleaner segmentation for campaign strategy
• Faster setup with default rule templates
• Safer rollout using disabled drafts
• Stronger deliverability support from lower non-engager pressure

Notes

• Cron must run for scoring and automation.
• Delete is permanent; most teams start with unsubscribe.
• Works with your existing Interspire list + autoresponder setup.

Consult the detailed Documentation.

Addon / Plugin / Modified Core Files?

This product is an Interspire Email Marketer Addon

To learn about the difference please read this guide.

Disclaimers:

• As a general policy we do not issue refunds. Review our Refund Policy here
• While we strive to maximize the compatibility of our products we cannot guarantee it’s compatibility with any custom developed addons, plugins, or modified code. Known compatibility issues if any are listed below
• The sale of this product does not include installation services. You will be on your own to install this product. Each product does come with a simple readme file that includes installation instructions but a working knowledge of Interspire Email Marketer is necessary
• We do our best to actively support all our customers. Contact Us if we can assist. With additional questions please read our support policy

Known Compatibility Issues if Any:

This addon is compatible with Interspire Email Marketer 8.5+.