We assume that if you have landed on our site you are already familiar with Interspire Email Marketer. Just in case we have assumed incorrectly… here is an overview:
Interspire Email Marketer is a software programmed developed by a company named Interspire. It installs on any hosting service with MySQL and PHP. It allows one to host their own email marketing software program that is comparable in most respects to the competitive services available. The advantage to this type of approach is that you limit your ongoing costs and only incur up front costs to purchase the license to the product. By itself the program doesn’t send out any email, it acts only as a software program to facilitate the sending, tracking, and contact list management of one’s email marketing strategy. You would need an external SMTP service to send email, or, depending on your hosting situation, you may be able to just send directly via your server or hosting provider.
Interspire Email Marketer (often called IEM) is also popular for big web developers and high volume senders because of the ability to develop custom “addons” that can be installed to the default program to give it added functionality. Many of these addons are designed to increase sending speed, add reporting features, or meet other needs of the user. Our site focuses around developing and making these addons available.