Hello Interspire Users!
We are excited to announce the release of the Re-Engagement Addon v2.0 — a complete rewrite of our engagement management tool for Interspire Email Marketer.
This isn’t just an update. We’ve rebuilt the addon from scratch with a new scoring engine, smarter automation, and a dashboard that actually tells you what’s happening with your list health.
Why Re-Engagement Matters
If you’ve been sending emails for any length of time, you know the problem: subscribers who signed up months or years ago and haven’t opened a single email since. They sit on your list, dragging down your open rates, hurting your sender reputation, and potentially landing your campaigns in spam folders.
Cleaning up disengaged contacts is one of the highest-impact things you can do for your email deliverability — but doing it manually is tedious and error-prone. That’s exactly what this addon automates.
What’s New in v2.0
Smart Scoring with Time Decay The new scoring engine doesn’t just count opens and clicks — it weighs when they happened. A click last week counts for more than a click three months ago. This gives you a much more accurate picture of who’s actually engaged right now, not who clicked once six months ago.
Five Engagement Tiers Every subscriber is automatically classified into one of five tiers based on their score — from your most active readers down to fully dormant contacts. There’s even a “Too Early” tier that protects new subscribers from being classified before they’ve received enough emails. No more guessing who’s at risk.
Automated Rules Set up rules that run automatically in the background: move declining contacts to a win-back list, unsubscribe the inactive, or clean out dormant subscribers. Rules include safety guards to prevent duplicate actions and can be toggled on and off as needed.
Bulk Rule Generator Managing multiple lists? Generate a complete set of draft rules across all your lists in one click. Review and enable them at your own pace — nothing runs until you’re ready.
Transparent Reporting The dashboard shows you exactly why each subscriber landed in their tier. No black box — you can see the score breakdown, last activity dates, and engagement history for every contact.
Who Is This For?
If you’re running Interspire Email Marketer and your lists have grown beyond what you can manage manually, this addon pays for itself quickly. Better list hygiene means better deliverability, which means more of your emails actually reach inboxes.
Get It Now
The Re-Engagement Addon v2.0 is available now on sale for $229. You can get the addon here.
Compatible with Interspire Email Marketer version 8.7 and above.
Full documentation is available on our documentation page.