Move Inactive Contacts to a “Re-Engagement List” and Then Re-Engage Them

Some time ago we wrote a tutorial about how to create a re-engagement campaign in Interspire Email Marketer. We still sometimes get questions from people not only about why but how.

Out of the box, Interspire doesn’t have the tools needed to move contacts off of a contact listed based on their inactivity measure by the lack of email opens or clicks. Nor does Interspire have the ability to move contacts back to the main list after they have received and opened autoresponders designed to re-engage them. However with a few of our custom addons you can achieve this cycle. This is a simple graphic we just put together to illustrate the flow.

Interspire Re-Engagement Campaigns