If you are currently using the robust Wishlist Member software suite and plugin to manage your membership website via WordPress, and also happen to use Interspire Email Marketer as your email marketing engine; you were probably at first delighted to find out that Wishlist comes out of the box with IEM integration.
The problem with that integration is that it can only pass the first name, last name, and email address of the user to Interspire. If you are smart enough to be using Interspire Email Marketer one would assume you are also smart enough to understand the importance of passing as much data as possible to the system to allow for email list segmentation and more advanced email marketing.
That is one of the many reasons why we developed the Interspire User Subscription Plugin for WordPress. This plugin allows you to map EVERY WordPress User Meta field to any corresponding Interspire custom field. You can pass each field of the billing address, names, usernames, and any other data from to Interspire Email Marketer from WordPress.
This will allow for more robust email campaigns to different users within your Wishlist Member membership website. Simply install our plugin and turn off your current Wishlist integration and you are set.