A good email marketer has several different series of autoresponders. You may have some that send immediately after the user joins a list (often called a warm-up or initiation series), and series based around certain activities, purchases, and even the lack of engagement.
Tag Archives | campaign
The Premise of A Re-Engagement Campaign The idea is to identify contacts that are not engaging in your contact (in terms of not opening and/or clicking) and move them to a different contact list where they are sent content that is designed to wake them up and get them re-engaged. This is becoming an industry […]
Last year we released a RSS Campaign addon for Interspire Email Marketer. The addon allows users to configure RSS feeds to be sent out via email to defined contact lists in Interspire Email Marketer. Our customers love the concept but gave us a lot of feedback on how to improve the product.
Changing out those templates after the email has already been created is not very simple. Your unique content (text and images) are not framed into a template in a way that one can just change out the frame and keep the content.