In Interspire Email Marketer there are both Users and User Groups. There are a variety of ways to use the system to accomplish tasks. Let me first explain how they work and then we will review some of the potential applications.
A User Group is a group of various users that all share the same levels of permission. When you create a user group you determine what abilities (permissions) any user in that group will have. These permission include things like the ability to create, edit, or delete contacts or contact lists etc.
A user is a single login username that is assigned to a User Group. Permissions are set at the User Group level so the individual user inherits whatever permissions were set at the Group level that the user is assigned to.
A recent clever use I saw of the User Group function was with a client who created a “Trial Account” user group. Whenever he had someone request a free trial of his email marketing platform he created the user and assigned them to the Trial user group. This made it very easy to ensure that anyone with a free trial is restricted universally based on permission that only have to be set once… not for each new trial user.